Our Work


Celebrating the Anniversary of an American Icon

In celebration of Coach’s 75th anniversary, we produced an exclusive digital photoshoot showcasing the AW16 collection in its full glory whilst making it relevant to the British market. We also provided a full social and digital delivery strategy alongside helping guarantee that this curated content achieved its maximum potential.

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Amplifying a Brands Support of the Arts

To help highlight IWC’s sponsorship of the British Film Institute and their continued support of young talent, we profiled three of Britain's most promising young actors. This allowed IWC to showcase the watches in the most organic way whilst at the same time showcasing their support of the BFI. The content was multi-channelled and includes print, video, digital and social.

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Turnbull and Asser

Redefining an Icon

We were asked by Turnbull and Asser to help re-educate a younger demographic of consumers about one of Britain’s oldest shirt makers. The brief was not only to raise brand awareness but to help justify the product price point by demonstrating the superior quality of their shirts. We did this by creating a totally unique advertising campaign, using illustrations to help the creative stand out from other luxury brands. With such a history, we also thought it was important for the copy to tell the brands story in full and in the most concise way, helping educate the reader. The campaign was totally 360 degree with a particular focus on content-driven digital commerce. Benedict Morgan photographed the September/October “Deconstructed" page. Shooting a shirt by Turnbull & Asser in it’s complete form and also it’s deconstructed individual parts.

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Creating Aspiration in a Truly Organic Environment

To celebrate 20 years of Chopard manufacture in Fleurier, Switzerland we were asked to create organic content that helped position the brand as the choice for the successful young man. We did this by profiling five of London’s most successful young entrepreneurs, discussing their passions, what success meant to them and entrepreneurship in general. The campaign was multi-channel, starting in print, then digitally and socially, before finishing with an event hosted in London.

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The Gentleman's Journal

The Icons: Product Shoot

Benedict Morgan photographed the September/October “The Icons”. Shooting a selection of Iconic accessories for men

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