We were asked by Turnbull and Asser to help re-educate a younger demographic of consumers about one of Britain’s oldest shirt makers. The brief was not only to raise brand awareness but to help justify the product price point by demonstrating the superior quality of their shirts. We did this by creating a totally unique advertising campaign, using illustrations to help the creative stand out from other luxury brands. With such a history, we also thought it was important for the copy to tell the brands story in full and in the most concise way, helping educate the reader. The campaign was totally 360 degree with a particular focus on content-driven digital commerce.
Benedict Morgan photographed the September/October “Deconstructed" page. Shooting a shirt by Turnbull & Asser in it’s complete form and also it’s deconstructed individual parts.